Collaborating with my writing partner, Lydia Dobbs, is always a deep dive into complex clinical data, and the new branding for SENTÉ Lab’s proprietary technology was an intriguing challenge. Our goal was to create a differentiating clinical story/look for a product line that wasn’t clearly communicating it’s significant dermal benefits. We dove in, collaborated with […]
I recently partnered with SDM Marketing on new identity for the Seattle Hebrew Academy, a modern Orthodox Jewish day school in Seattle, WA. The refreshed identity aligns with the school’s mission to help students live and learn with strong Jewish values, while becoming resilient problem solvers, critical thinkers, and global citizens. The linear icon fuses […]
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